It's the system that Frank Kern, Eben Pagan, John Reese, Andy Jenkins, Jeremy Schoemaker and all the other big names use. Jeff describes the PLF process as a “side sales letter” – you take your marketing and turn it into an orchestrated event. A typical example of this is when a product has a live event linked as a bonus for signing up within a certain time frame or in the first X number of people. Jeff just did it with his recent launch of PLF – bonus tickets to his “
PLF Live” event. This not only offers in-person training, but also a chance to meet the guru himself, as well as other rock star millionaires. Since a big part of a successful product launch is co-marketing with joint venture partners, attending a live event like this is an opportunity fax number list not to be missed. According to Jeff, "You don't need a list to make a pitch, but you need a pitch to make a list." The PLF process involves two main types of launches: internal launches (to your own social media list/followers) and joint venture launches.
Those of the second type tend to be the multi-million dollar money makers. Walker went from a list of zero to 55,000 people in two weeks thanks to joint venture partners. When I signed up for Frank Kern's "List Control" infoproduct in 2010, I acted quickly and participated in his live event, and it was powerful. One of the direct results of my participation was having dinner with Jeremy Schoemaker, who then contacted me a week later to invite me to play on his Shoemoney system as an expert for his SEO module.