Jul 28, 2022
In General Discussions
Not only is page speed a Google ranking factor, but slow pages are also bad for business. According to Unbounce, nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer. One way to improve your website speed is to install a caching plugin. Caching is basically a way to temporarily store copies of files so they can be delivered to visitors in a more efficient way. If you’re using WordPress, we recommend installing a plugin like W3 Total Cache to enable caching. 3. Reclaim lost links If you have a page that’s dead but there are backlinks pointing at it, then those links are wasted. It can’t rank (because it’s dead), and it can’t help your other pages rank better too. Therefore, you should be fixing these pages. Here’s how to find these pages on your site: Enter your domain into Ahrefs’ Site Explorer Go to the Best by links report Set the HTTP code filter to 404 not found Best by links report, via Ahrefs' Site Explorer Redirect these pages to the most relevant, current ones. Or consider reviving them (if they’re still relevant). 4. Optimize the title tags of your top-ranking pages Google may now rely less on title tags, but our study found that Google rewrites title tags only 33.4% of the time. recommended name is what makes affiliate marketing such a powerful pillar of digital marketing. Our title tags study showing that Google rewrites title tags only 33.4% of the time In other words, the title Google shows on the SERPs is the same as the page’s title tag two-thirds of the time. Translation: You still need compelling title tags. But let’s prioritize them for pages that are already ranking high. Why? Because if a page is already ranking high whatsapp number list enough (and therefore actually seen by searchers), a compelling title tag can make the difference between searchers clicking your page versus the others. Here’s how to find these pages: Enter your domain into Ahrefs’ Site Explorer Go to the Organic keywords report Set the Position filter to 2–5 Organic keywords report, via Ahrefs' Site Explorer Some of these pages can be given a boost with improved title tags. Use these tips to make a title tag more enticing: Add power words – Power words tap into people’s emotions. Examples include “rock-solid,” “remarkable,” and more. Check this list and see if you can add one or two to your title tag. Add parentheses – Parentheses work like the final salt sprinkle in your dish. See the title of this blog post for an example. Use curiosity – Curiosity makes people want to click and learn more. But don’t overdo it! Clickbait is bad. So is dishonesty.