How many? Much how? Whatever! That is. Sell Company email list. Sell and sell. It is clear that something fundamental. But what must the company do for these sales to arrive? (besides recruitment campaigns) what other things happen before our audience makes the purchase decision? To delve into the subject. You can read: how to define the objectives of a digital strategy (in the post i talk about metrics. Purchase funnel. Macro and micro conversions and strategy). 2.2. Diagnosis of the strategy once we have clear objectives. We are in a position to judge the strategy (before we could not do it. Because we did not know where the company should go Company email list. For this we are going to represent Company email list and analyze the company's strategy following the marketing funnel methodology: purchase funnel and media convergence - tristan elosegui we will analyze each one of the channels that make up the company's current strategy and we will represent them in the figure of the funnel (either by means of simple crosses or with data) to determine: growth opportunities: at what points actions are being carried out and at what points they are not. Evaluate the results in those areas where there is activity. Diagnosis of an online strategy - tristan elosegui diagnosis of an online strategy 23. Adaptation of the strategy to the needs of the company not only must we define the most complete strategy. But we must adapt it to the moment and needs of the company Company email list. Perhaps amazon's strategy is very effective Company email list. But why isn't it the most suitable for a local e -commerce ? This simplification of what i want to explain reflects the reality of many companies. They start launching actions (because they do little strategy). Because they believe they should be done. Of course. They do not take into account the objectives. Or if it really is the most appropriate at that time. That is why it is so important to adapt the strategy to the needs of the company. In the image that you can see below you can see the most suitable channels for each stage of the company. Stages of the evolution of an online marketing strategy - tristan elosegui stages of the evolution of an online marketing strategy if you want to read about how to use this chart. You can read: stages of the evolution of an online strategy . 3. Definition of the digital strategy Company email list 1.