Advantages: high reach rate, unlimited content types, low cost Disadvantages: poor timeliness, low open rate SMS SMS requires the operator to send information to the user's mobile phone, so the cost is the highest. On the other hand, harassment and spam messages are rampant. Therefore, be sure to carefully consider whether it is necessary before sending. Advantages: Highest reach rate executive email list, high timeliness Disadvantages: Charges are required, and who are different types of SMS sent to? The user types need to be finely divided. Generally speaking, two types of target users are the most executive email list valuable: The first category is those who have registered users but haven’t opened the app executive email list for a long time. They belong to a call to action and reduce the loss of users.
The second type is a long-term “wait-and-see” state, that is, users who have registered for a period of time and occasionally log in but have not generated consumption behavior. Such users often need to use SMS, which has the highest reach rate, to win the attention of users. send what? Most executive email list of the short messages for promotion, promotion and news information are mainly composed of three parts: Sender: Product/Company Name Core copy: tell users xxx products in one sentence, in xxx time period, there are xxx activities, users can get xxx discounts Jump link: a text link that generally displays a blu executive email liste underline, and the user can click to open the activity/target page Unsubscribe method (optional): If reply xx to unsubscribe
When will it be posted? For most users, there are 4 time periods in a day that are the most suitable, namely the morning shift period (8:00-10:00), the lunch break period (12:00-14:00), and the off-duty time period. Section (18:00-20:00), bedtime period (21:00-22:00). When product managers executive email list choose the sending time of SMS and push, they need to refer to these rules in combination with product positioning to push. 3. Push notification Push notification is to send information directly to the user executive email list terminal (APP) through the server, and the message will be displayed on the system notification bar of the user's mobile phone. Advantages: high reach rate, high timeliness, unlimited content types, low cost Disadvantages: The reach rate is high but unstable, the user needs to install the app and open the system notification to receive