If you are creating your Instagram profile for a brand or a company, using the brand's logo as a profile picture is an effective option. The logo represents your brand and makes it instantly recognizable. Make sure the logo is clearly visible and legible, even at a small size.
A creative illustration as a profile picture can attract attention and convey a unique personality. Hire an illustrator or create a creative illustration yourself that represents your interests, style or brand.
If you're promoting a company or brand, you can focus your profile picture on a specific product. Show an engaging image of your main product to pique users' curiosity and get them to learn more about your offering.