If you're a marketer, these are burning questions you probably ask yourself frequently. You've probably already gone to great lengths to figure out how to employee contact list monitor this activity. There are a number of ways you can do this, most of which likely include late nights and long hours with your web developer implementing endless code on your site in hopes that the ROI was worth it. Isn't there an easier way? Discover Google Tag Manager and Google Analytics. These two free tools will allow you to employee contact list keep tabs on all your site activity and ultimately answer the questions about your web presence that you spend countless hours pondering. Google Tag Manager in a nutshell Google.
Implemented one by one or swapped out by a developer based on changes in what you want your site to do. You decide when, if and how your beacons fire. In GTM, your tags live in what's called a container. It's basically a catch-all for the different tags you plan to employee contact list use on a specific site. Your container tags need to know what to do, how to do it, and when to employee contact listdo it. This is where triggers and variables come in. A trigger is the action that sets the tag in motion. A variable is like a table of contents that you can choose from to decide what your tag will do and what events will trigger it.