The process of creating content is roughly the same for every channel, and we’ll go through this below. But first, it’s important to understand that you shouldn’t dive into content creation without first creating a solid content strategy.
Your content strategy keeps you on track and ensures that there’s a clear purpose behind each piece of content you create.
Here’s how to create content in three steps:
Find proven topics
Pick a content type and format
Plan, create, and publish
1. Find proven topics
There’s no point in creating content for the sake of creating content. Whatever you’re planning to create, you need to make sure it’s something that will appeal to your target audience.
How you do that depends on the channel you’re creating content for.
If you’re creating content for your website or YouTube…
… you’ll want to do keyword research to find the topics people are searching for.
You can publish content about other topics, but you’ll struggle to get eyeballs on it unless you already have a lot of traffic or subscribers, are willing to pay for ads, or have a proven distribution channel like a large email list.
The way you research topics is roughly the same for both channels:
a) Brainstorm topics
Grab a notepad and think about broad topics your target audience might be searching for. If you sell coffee machines, you might jot down things like “coffee,” “espresso,” and “french press.”
b) Use a keyword research tool to expand on your ideas
Plug your brainstormed topics into a keyword research tool like Keywords Explorer, choose Google or YouTube as your search engine, and go to the Matching terms report.
Look through the keywords and add any promising topics for content to a keyword ideas list.
For example, “best coffee maker” and “how to make whipped coffee” are promising content ideas for our online coffee store. They’re things our target audience is likely to be searching for and have search volume, so we’ll add them to a keyword list.
Keep doing this until you have 30-50 potential content ideas.
If you’re looking for content ideas for a new website, it’s often worth filtering for keywords with low Keyword Difficulty (KD) scores. Generally speaking, these will be easier to rank for. To do this, set the KD filter to a low maximum, like 10.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
c) Check competitors
People have a tendency to use the same ‘seed’ keywords in keyword research tools, which means you often end up seeing the same keyword ideas as everyone else. This isn’t necessarily a bad thing, but it does keep you in ‘the box.’
For that reason, it’s also worth looking at what your competitors are creating content about.
If you’re looking for content ideas for your website, you first need to identify your competitors. The easiest way to do this is to head to your keyword list in Keywords Explorer, then go to the Traffic Share by Domains report to see which websites get the most traffic from those keywords.
Look for websites that seem focused on your topic, then hit the caret and go to the Top Pages report to see which of their pages attract the most estimated search traffic.