In recent years, what is worth noting in terms of the performance of signs in branding is the continuous emergence of "multi-modal" signs. A trend of "polymorphic" signs in branding - fresh and interesting personality, better convey more whatsapp Database information; a more positive trend - to make the brand more dynamic. And the current increasing branding, including national branding, personal branding. Plus, private labels are on the rise—some great brands offer additional products and services under their names. Therefore, the logo design in the brand design also tends to develop towards the "multi-modal" logo. In such an environment, with the development of multimedia whatsapp Database art, "multi-modal" logos have gradually become a new trend in the design of logos. Designers have begun to boldly try to break through the fixed shape, color and visual framework of logos when designing logos.

The static relationship between Chinese and other elements, and the resulting polymorphic features are one of the important trends in modern logo design, and have great significance and value for future logo design. To be clear, some people refer to some whatsapp Database of these signs as "dynamic signs", but this is not entirely consistent with what we are discussing in this article, because when we say "polymorphic", we are more referring to the image of the logo. The form of expression is a form opposite to the traditional static sign, and its form of expression is not fixed and fluid. Because there is a whatsapp Database point involved here: not all "dynamic" logos are the type of logos we refer to in this article. In fact, "dynamic" logos have always existed on many web pages, and some colors are generated by certain special effects on web pages.

Variation and some movement of the logo to add visual interest is not the scope of our discussion here. So I'll call it "polymorphic signs" for now and maybe it would be more accurate. And the logo we are talking about means that the logo brand image whatsapp Database conveys and communicates a certain characteristic of the brand through multiple visual symbols (or series of symbols). Its manifestations include: the logo will appear in different forms at different angles and application whatsapp Database environments. In fact, no matter how "dynamic" your logo is, in the actual operation of your brand image, both technically and conceptually, you must abide by some basic principles of the brand.