Marlboro Red is one of the most popular cigarettes in Australia, favored by many smokers for a variety of reasons. Its affordability makes it an attractive option for those who want to smoke without spending too much money. Despite being a budget-friendly choice, Marlboro Red is known for delivering a robust smoking experience, which appeals to smokers who prefer a stronger taste.

Marlboro Red’s prominence in advertising further cements its status in the market. The brand is frequently showcased in advertisements due to its strong market presence and the recognition it holds among smokers. The classic red packaging is instantly recognizable, and the marketing campaigns often emphasize the cigarette's bold flavor and dependable quality.